1. That Feel Good Factor:

• Pleasure and Satisfaction: Easy experiences often evoke positive emotions, creating
  a sense of well-being. People are more inclined to give when they feel good. A
  Harvard Business Review in 2008* stated that the act of giving releases dopamine
  and endorphins which give us that wonderful positive feeling.
• Gratitude: When we give or receive a gift, we often feel grateful, thereby boosting
  our happiness, health and social bonds.
• Passion: Remember that your donors are passionate about your charity, this is why
  they have chosen to donate to your cause. By making the process easy, it shows you
  care about their experience and value their support.

Routine and Ease: When an experience is consistently easy, it becomes a habit. Giving can become part of this routine, increasing the likelihood of continued
donations. 

At Dona Donations, we love to give our donors an easy process to support their chosen
charity.

Contactless card payments mean no need to carry cash and it is quick and easy to
‘tap to donate’.

If your charity could benefit from a boost to your fundraising with contactless card donation
please do contact us today. 

*Harvard Business Review 2008 – Professor Michael Norton –
https://greatergood.berkeley.edu/article/item/5_ways_giving_is_good_for_you

Internal Charity Fraud

Charity Fraud Report 2023: This report by BDO and the Fraud Advisory Panel highlights that internal fraud (by staff or volunteers) is the most common type of charity fraud**.

While we know that staff and volunteers are crucial to running a charity, there are steps that can be taken to minimise this risk.

If you are a charity concerned about internal theft or fraud please see this resource from the Preventing Charity Fraud organisation. It is an excellent guide to speaking to your volunteers about charity fraud – Speaking to volunteers about charity fraud

The UK is moving towards a cashless society.  Contactless payments utilise a series of security measures like encryption and tokenisation to protect personal or sensitive information.

Taking card payments generally reduces the risk of physical fraud as stolen cash is almost impossible to recover.  

The benefits of contactless donations are clear when we look at the risk to our volunteers, the theft risk and the reporting of donation behaviour.

With more data about our donors, charities are able to make strides to increase the donation amount per transaction, build campaigns in a more informed way, focus on the easy of donating and save on costly staff and admin fees.

If you would like to explore using contactless donations for your charity please contact us –

By phone – 0203 488 8095

Or by filling out our enquiry form. 

*Charities Aid Foundation – https://www.cafonline.org/about-us/research/caf-world-giving-index

**BDO Charity Fraud Report – https://www.bdo.co.uk/en-gb/insights/advisory/forensic-services/charity-fraud

***Charity Fraud examples – https://www.qlicnfp.com/charity-fraud-examples-you-should-watch-out-for/