1. Digital Fundraising Terminals Across the Diocese

Dona digital terminals were introduced across a wide range of parish environments—from small rural communities to large multi-church parishes—providing:

• Fast, intuitive card and contactless giving
  
  
• Real-time reporting
  
  
• On-screen Gift Aid capture, driving the Diocese’s 47% Gift Aid average
  
  

These machines helped standardise digital giving while respecting the unique character of each parish.

2. Parent Account Centralisation

A major driver of success was the Diocese’s adoption of Dona’s Parent Account, designed specifically for dioceses and large charities managing multiple branches.

The Parent Account structure enables the Diocese of Middlesbrough to:

• Use a secure, central login to manage all parishes from one administrative hub
  
  
• Access centralised AI insights and forecasting, providing leadership with detailed trends, performance analytics, and predictions across the entire Diocese
  
  
• Provide secure individual logins for each parish (“child accounts”), ensuring local teams can manage their own fundraising while remaining connected to the diocesan structure
  
  
• Enjoy personal Account Management and Parent Account support webinars, helping fundraising teams upskill and adopt best practices
  
  

This framework allowed the Diocese to strike the right balance between diocesan oversight and parish-level autonomy.

3. Online Giving Pages for Every Parish

Dona also provided free online giving pages, which became a vital add-on to in-person terminals. These pages enabled:

• QR code giving for in-church signage, newsletters, and printed materials
  
  
• Donate buttons placed on parish websites, supporting giving beyond Sunday services
  
  
• Easy sharing for special appeals or seasonal campaigns
  
  
• A cashless option for parishioners and visitors
  
  

These online giving tools significantly broadened donation opportunities—often with no additional effort required from parish teams.