Growing Together: How the Performance of Dona Donation Machines Keeps Improving

April 2025

Comparing the fundraising data of charities in their first 6 months with Dona: how each generation of Dona donation machine performed.

Best contactless fundraising machines for charities rely on continuous improvement - see Dona data

At Dona, everything we do starts with one goal: helping charities fundraise more. When we first launched the Digital Collection Plate (DCP), we knew it had the potential to transform giving. But we also knew that listening, learning, and improving alongside our partners would be key to making it truly powerful.

From Version 1 to Version 2: Smoother, Smarter Giving

When we first moved from Version 1 to Version 2, we made what might sound like a small change: removing an unreliable Bluetooth connection.

But the impact was huge. With a smoother, more reliable donation process, charities saw an average of 49% boost in donations raised over their first first six months of fundraising, compared with charities using the version 1 devices.

From Version 2 to Version 3: Donations Anytime, Anywhere

The next step was even more exciting. By switching from SumUp to Stripe as our payment provider, we were able to launch offline mode — meaning charities could accept donations even without WiFi or 4G.

That freedom led to a 21.8% increase in donations for charities fundraising on Version 3 compared to Version 2, in their first six months with Dona. For more data on the impact made by Offline Mode, see this blog.

The Bigger Picture: 81.4% More Raised Since the Start

Looking back at the journey so far, the difference is clear. Organisations now raise on average 81.4% more in their first six months with Version 3 compared to those who started out with Version 1. That’s not just an upgrade in tech — it’s a real difference in the funds reaching charities and communities, through all the amazing work our partners do.

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None of this would be possible without the feedback we receive from the charities we work with. Our UK-based support team makes sure every insight is heard, and our in-house development team turns those ideas into new features and improvements. Together, we’re building technology that grows with your needs.

Looking Ahead to 2025-6

The journey doesn’t stop here. We’ve got new innovations on the way in 2025 that we believe will make an even bigger impact. We can’t wait to share them with you — so watch this space.

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Dona Donations Nominated for Barclays Innovation in FinTech Award

April 2025

A Recognition of Excellence

Innovation in Fintech Award for Dona - recognition by Barclays of best donation machines for charities

We are thrilled to share that Dona Donations has been nominated for the Innovation in FinTech Award, sponsored by Innovate Finance, at the 2025 Barclays Entrepreneur Awards.

This nomination is a significant recognition of the hard work, creativity, and dedication by the Dona team, for all that has gone into building a platform that provides genuine support and growth for the UK charity sector.

Championing Innovation in Fundraising

At Dona, innovation has always been at the heart of what we do. Since our foundation in 2020, we’ve been proud to create solutions that make giving simpler, smarter, and more impactful:

£50 million raised across 2,000+ UK charities, helping vital causes thrive (figures as of September 2025).
Streamlined Gift Aid collection, making it easier and faster for charities to claim, with an average of 40% of donations given with added Gift Aid on Dona, as well as the ability to collect Historic Gift Aid.
Boosting average donations by enhancing the donor journey and making generosity effortless. The average donation on Dona is £12, and the average amount that charities fundraise in their first 6 months with Dona has increased by 81.4% from version 1 (2020) to version 3 (2024) as a result of technical product development and innovation.
Smarter giving data management, empowering charities with clear insights and faster HMRC reporting.

In 2025, we’ve taken another step forward with the introduction of our AI-powered Virtual Fundraising Assistant, Antonia, delivering tailored insights and recommendations based on personalised historical data, to help charities maximise their future fundraising and plan ahead more effectively.

In 2025, we’ve also demonstrated our ongoing commitment to excellence, by becoming ISO certified for Quality Management and Information Security Management. Learn more about how Dona ensures security here.

A Proud Moment for the Team

Being nominated for this award is not just a milestone for our product — it’s a celebration of the people behind it. From our product developers to our customer support teams, every member of Dona has played a role in shaping a platform that’s trusted and loved by charities across the UK.

Looking Ahead

Recognition at the Barclays Entrepreneur Awards reminds us why we started: to empower charities with innovative tools that make fundraising easier, faster, and more rewarding. And this is only the beginning.

We’re excited to keep building, keep innovating, and keep helping charities make a bigger difference.

Thank you to Innovate Finance and Barclays for this honour — and thank you to our charity partners for trusting us on this journey.