Chat with us, powered by LiveChat

Dona

20% OFF all DCP v3s in July to celebrate the launch of Dona AI. Learn more

Dona donations logo with white background
Menu
Enquire
Menu
Enquire

Category: Popular

Our popular content written to help you understand how charity contactless donation terminals can boost fundraising efforts for your charity.

See the most popular questions answered and how others have experienced the enhanced average donation increase and the ease of use.  Various stand options mean more choice and the terminals can be adapted to your situation and location.

Categories
Popular Technology

Growing Together: How Dona’s Donation Machines Keep Improving Performance

Best donation machines for charities in 2025 - performance data by Dona donations

Growing Together: How the Performance of Dona Donation Machines Keeps Improving

April 2025

Comparing the fundraising data of charities in their first 6 months with Dona: how each generation of Dona donation machine performed.
Best contactless fundraising machines for charities rely on continuous improvement - see Dona data

At Dona, everything we do starts with one goal: helping charities fundraise more. When we first launched the Digital Collection Plate (DCP), we knew it had the potential to transform giving. But we also knew that listening, learning, and improving alongside our partners would be key to making it truly powerful.

From Version 1 to Version 2: Smoother, Smarter Giving

When we first moved from Version 1 to Version 2, we made what might sound like a small change: removing an unreliable Bluetooth connection.

But the impact was huge. With a smoother, more reliable donation process, charities saw an average of 49% boost in donations raised over their first first six months of fundraising, compared with charities using the version 1 devices.

From Version 2 to Version 3: Donations Anytime, Anywhere

The next step was even more exciting. By switching from SumUp to Stripe as our payment provider, we were able to launch offline mode — meaning charities could accept donations even without WiFi or 4G.

That freedom led to a 21.8% increase in donations for charities fundraising on Version 3 compared to Version 2, in their first six months with Dona. For more data on the impact made by Offline Mode, see this blog.

Best donation machines for charities in 2025 - performance data by Dona donations

The Bigger Picture: 81.4% More Raised Since the Start

Looking back at the journey so far, the difference is clear. Organisations now raise on average 81.4% more in their first six months with Version 3 compared to those who started out with Version 1. That’s not just an upgrade in tech — it’s a real difference in the funds reaching charities and communities, through all the amazing work our partners do.

Powered by Feedback, Built for You

None of this would be possible without the feedback we receive from the charities we work with. Our UK-based support team makes sure every insight is heard, and our in-house development team turns those ideas into new features and improvements. Together, we’re building technology that grows with your needs.

Looking Ahead to 2025-6

The journey doesn’t stop here. We’ve got new innovations on the way in 2025 that we believe will make an even bigger impact. We can’t wait to share them with you — so watch this space.

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Dona Donations Nominated for Barclays Innovation in FinTech Award

Innovation in Fintech Award for Dona Donations - Barclays recognition of best donation systems for charities

Dona Donations Nominated for Barclays Innovation in FinTech Award

April 2025

A Recognition of Excellence
Innovation in Fintech Award for Dona - recognition by Barclays of best donation machines for charities

We are thrilled to share that Dona Donations has been nominated for the Innovation in FinTech Award, sponsored by Innovate Finance, at the 2025 Barclays Entrepreneur Awards.

This nomination is a significant recognition of the hard work, creativity, and dedication by the Dona team, for all that has gone into building a platform that provides genuine support and growth for the UK charity sector.

Championing Innovation in Fundraising

At Dona, innovation has always been at the heart of what we do. Since our foundation in 2020, we’ve been proud to create solutions that make giving simpler, smarter, and more impactful:

  • £50 million raised across 2,000+ UK charities, helping vital causes thrive (figures as of September 2025).

     

  • Streamlined Gift Aid collection, making it easier and faster for charities to claim, with an average of 40% of donations given with added Gift Aid on Dona, as well as the ability to collect Historic Gift Aid.

     

  • Boosting average donations by enhancing the donor journey and making generosity effortless. The average donation on Dona is £12, and the average amount that charities fundraise in their first 6 months with Dona has increased by 81.4% from version 1 (2020) to version 3 (2024) as a result of technical product development and innovation.

     

  • Smarter giving data management, empowering charities with clear insights and faster HMRC reporting.

In 2025, we’ve taken another step forward with the introduction of our AI-powered Virtual Fundraising Assistant, Antonia, delivering tailored insights and recommendations based on personalised historical data, to help charities maximise their future fundraising and plan ahead more effectively.

In 2025, we’ve also demonstrated our ongoing commitment to excellence, by becoming ISO certified for Quality Management and Information Security Management. Learn more about how Dona ensures security here.

A Proud Moment for the Team

Being nominated for this award is not just a milestone for our product — it’s a celebration of the people behind it. From our product developers to our customer support teams, every member of Dona has played a role in shaping a platform that’s trusted and loved by charities across the UK.

Innovation in Fintech Award for Dona - recognition by Barclays of best donation machines for charities

Looking Ahead

Recognition at the Barclays Entrepreneur Awards reminds us why we started: to empower charities with innovative tools that make fundraising easier, faster, and more rewarding. And this is only the beginning.

We’re excited to keep building, keep innovating, and keep helping charities make a bigger difference.

Thank you to Innovate Finance and Barclays for this honour — and thank you to our charity partners for trusting us on this journey.

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Why Schools, Colleges and Universities are Embracing Digital Fundraising Solutions

Why Schools, Colleges and Universities are Embracing Digital Fundraising Solutions

April 2025

The Digital Fundraising Revolution

For so long, fundraising in educational institutions has been associated with cash collection at cake sales, sponsored walks, and rattling collection tins. While these traditions hold a special place in our hearts and memories, they often struggle to keep pace with the demands of the twenty-first century. In an increasingly cashless society, where convenience is king, schools and universities that rely solely on traditional methods can be missing out on valuable donations. Schools, colleges and universities are embracing the digital revolution, with award winning solutions like Dona, and the benefits are game changing.

Dona isn’t just another digital payment system; it’s a comprehensive fundraising solution designed to help educational establishments streamline their operations, maximise donations, and reduce the administrative burden that so often plagues fundraising efforts. By integrating Dona’s innovative donation machines, QR codes, and free donation webpage, you can transform the way your school or university connects with its community and secures vital funding for the future.

Where to Place Your Dona Machines for Maximum Impact

Dona’s physical donation machines are designed to be placed in high-traffic, communal areas where they are easily accessible to students, staff, parents, and visitors. Imagine a Dona donation device strategically located:

  • In communal areas and assembly halls: During school assemblies, performances, parent-teacher evenings, or university open days, these machines offer a simple, frictionless way for people to contribute.
  • By canteens and cafes: When students or staff are purchasing their lunch, a quick tap of their card or phone at a Dona machine is a natural and convenient action.
  • At community and school events: Whether it’s a sports day, a school play, an arts exhibition, or a university gala, having a Dona machine on hand at your event ensures you can capture more generous donations on the spot, without the need for cash.
  • When parents visit: A prominent Dona device in the reception area provides a constant, visible reminder of ongoing fundraising campaigns and offers parents a fast, convenient and discreet way to donate during school visits.
  • At drop off and pick up: Print posters with your QR code and attach them to the school gates. Parents, carers and passers-by can donate on the fly. 

This strategic placement ensures that your fundraising is not limited to a single event but is an ever-present part of school life, making it easier than ever for your community to support your mission.

Streamlining Administration and Maximising Donations

One of the most significant advantages of using a platform like Dona is the dramatic reduction in administrative burden. The endless counting of cash, reconciling bank deposits, and issuing receipts manually are time-consuming tasks that take valuable staff time away from more important work. Dona handles all of this automatically.

  • No more cash: In a world where fewer people carry physical money, relying on cash donations is a surefire way to miss out on potential funds. Dona’s card and contactless payment options cater to modern donors, ensuring you can accept contributions from everyone, regardless of their payment preference.
  • Automated reporting: Dona provides real-time data on donations with its AI driven management portal, allowing you to track the progress of each campaign instantly. This eliminates the need for manual record-keeping and provides a clear, transparent overview of your fundraising efforts. Include progress easily in your monthly school newsletter or student bulletin. 
  • Stress-free fundraising: By automating the most tedious parts of fundraising, Dona takes some of the stress out of the experience. The donation terminals are also self-service. It frees up teachers, staff, and volunteers to focus on what they do best: building relationships and engaging with the community, rather than worrying about logistics.

Safe and secure: No more worry about missing cash, someone having to pop to the bank or the risk of fraud/theft. Dona has industry leading security and data protection protocols in place.

Modern Fundraising Makes Sense

The world has changed, and fundraising must change with it. The days of solely relying on cash and paper are coming to an end.

Using Dona as your fundraising partner you will not only increase your donations and streamline your processes but also send a powerful message: that your institution is a modern, dynamic place that values innovation. Together we can grow the next generation. 

Download our Education Brochure

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Dona Supports Turning Tides with a ‘Tech For Good’ Donation

donated tablets being presented to the charity from dona to turning tides

Dona Supports Turning Tides with a 'Tech For Good' Donation

April 2025

Extending the lifecycle of technology and using it to create a positive impact
Dona tablets donated to turning tides being presented to the charity

At Dona Donations, we believe in extending the lifecycle of technology and using it to create a positive impact. Our ‘Tech For Good’ ethos is at the heart of everything we do, and we’re delighted to share a recent initiative that embodies this. We have donated 55 reclaimed tablets to a remarkable local charity, Turning Tides.

Turning Tides is a leading provider of services for single homeless people in West Sussex. Started in 1991, the charity is now a powerhouse in the community. In the last year alone, Turning Tides has supported over 200 people in West Sussex into accommodation who were facing homelessness and helped over 1000 people with services offered.. They provide a warm, safe space and real pathways out of homelessness, empowering individuals to create a brighter future for themselves.

Dona tablets donated to turning tides being presented to the charity

The donated tablets, reclaimed from our Digital Collection Plate (DCP) v1s through a Trade-In Offer, will be used in their vital Digital Inclusion Scheme. In an increasingly digital world, access to online services is crucial for people experiencing homelessness to find support and take steps towards securing housing.

Jacqui Wells from Turning Tides shared her excitement about the donation:

“Thank you so much for thinking of us, and we’re pretty excited by the possibilities the donated tablets will offer Turning Tides clients! Our Digital Inclusion service has been running for a few years and sourcing devices is increasingly challenging so this will make a very real difference.”

We are incredibly proud to support Turning Tides not only through our fundraising solutions but also with direct donations that have a tangible impact in our local community. A huge thank you to everyone who made this possible. Together, we are helping charitable organisations and transforming lives.

Find out more about our products;

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Effortless CSR: Corporate Fundraising with Dona

The team jumping in the air for fun

Effortless CSR: Corporate Fundraising with Dona

April 2025

A Stress free, seamless solution
Hands up from the corporate fundraising team

In today’s dynamic business landscape, Corporate Social Responsibility (CSR) is no longer just a nice-to-have; it is key to growth. Modern businesses are increasingly expected to contribute positively to society, integrating ethical practices, environmental sustainability, and community engagement into their core operations. This shift is driven by evolving consumer expectations, employee desires for purpose-driven work, and the undeniable benefits that robust CSR programmes bring.   

But how can your business effectively engage in CSR and charity fundraising without adding more admin for your already busy staff? At Dona, we’ve made it easier for businesses to fundraise for charity – with customised fundraising hardware and software that offer a powerful, stress-free solution that is both safe and secure.

Why CSR Matters for Your Business

A strong CSR programme offers a wealth of advantages that extend across your entire organisation:

  • Boost Employee Engagement and Morale: Employees, particularly younger generations, are motivated by a desire for purpose beyond their monthly salary. When companies visibly engage in CSR, it fosters pride and value among staff, leading to increased job satisfaction and engagement. Highly engaged employees are more productive, contribute to higher profitability, and take a lower number of sick days.   
  • Enhance Brand Reputation and Customer Loyalty: Today’s consumers are socially conscious, with a significant majority preferring companies that actively support charitable causes. A report by 360 Matchpro shows that customers are four times more likely to purchase from, and remain loyal to a brand that demonstrates a strong sense of purpose. 
  • Attract and Retain Top Talent: A commitment to social impact makes your company a more desirable employer, especially for those who prioritise purpose in their careers.   Remember to share your CSR programmes across your social channels so that prospective employees can see the work you are doing in this area. 
  • Drive Positive Community Impact: Businesses have a unique opportunity to address critical social issues and stimulate economic growth within their local communities, improving the quality of life for residents and families.  

How Dona Takes the Stress Out of CSR and Charitable Fundraising

Managing CSR projects can be time-consuming, and difficult to prioritise among more pressing daily business objectives. Dona is explicitly designed to “take the stress out of CSR” and remove “all the admin burden” associated with corporate giving. Our digital platform streamlines the entire process, allowing your company to focus on making a real social impact.   

Our seamless approach involves just four intuitive steps:

  1. Install Your Dona Machines: Simply place our self-service donation terminals in strategic, high-traffic areas within your workplace, such as entrances, cafes, communal areas, or near till points. They come with clear instructions, and we offer complimentary welcome webinars to get your team started.   
  2. Invite a Charity: Choose from our extensive network of over 2000 UK charities already fundraising with Dona, or, if you have a specific cause in mind, you can invite your own organisations to sign up. Funds will be securely transferred directly to your chosen charity and Dona handles all the administrative setup, freeing you from logistical headaches and ensuring compliance.   
  3. Track Your Fundraising: Our comprehensive Dona Management Portal allows you to effortlessly track your fundraising success in real-time. You can add company branding, set up to 20 different campaigns, customise your terminals, and view detailed fundraising data to see your impact. Share the success regularly with your team to boost morale and show the difference you are making. 
  4. Change Charities: We understand that companies might like to choose different charities to support, so Dona offers the flexibility to switch where the funds processed through your donation terminals will end up. Our dedicated UK customer support team is on hand to manage this transition, ensuring a smooth change to your next chosen cause.  
Corporate team jumping for joy after team fundraising event

Effortless Giving for Your Team and Customers

Dona provides an easy way to give back for both your employees and customers, fostering a profound sense of community within your team. The self-service nature of our Digital Collection Plates (DCPs) ensures that, for the giver, donating is frictionless, which has been shown to increase donation rates.   

Our terminals support a wide array of modern payment methods, making giving as convenient as any retail transaction:

  • Contactless Payments: Donors can simply “Tap to Donate” using contactless cards, smartphones (Apple Pay, Google Pay, Samsung Pay), or other digital wallets for a fast, seamless experience.   
  • Chip and PIN: Traditional card payments are fully supported.   
  • QR Code and Webpage: Every charity receives a free online donation webpage, accessible via a QR code or custom code, allowing for remote donations.   
  • Offline Mode: A crucial feature, Dona’s offline mode captures and stores donations even without WiFi or 4G connection, processing them automatically once reconnected. This has been proven to increase donation income by 11%.   

Donors can collect a donation in as little as 8 seconds, ensuring minimal delay and a frictionless experience, which is vital in busy public spaces. By making giving so accessible, businesses actively encourage a culture of care and inspire teams by supporting charities aligned with company values. This collective giving builds camaraderie and strengthens team cohesion, translating into improved productivity and a more positive work environment.   

Smart Fundraising with Advanced Features

Dona’s DCPs are powered by sophisticated software and advanced tools designed to maximise fundraising potential:

  • The Dona Management Portal: This comprehensive hub allows you to customise terminal screensavers and donation amounts, set up multiple campaigns, view real-time donations, and access detailed data for optimisation. You can also download HMRC-friendly reports and Gift Aid declarations, significantly reducing administrative burdens.   
  • Antonia AI: Our AI-powered virtual fundraising assistant provides personalised insights, such as donation trends and peak giving days. Antonia offers smart suggestions to increase giving, celebrates milestones, and provides timely prompts for proactive fundraising strategies, transforming raw data into actionable intelligence.  

Adaptable for any business

Dona’s solution is highly versatile and beneficial for a wide array of businesses and organisations including:

Offices

Retail shops

Leisure venues

Healthcare centres

Entertainment venues and public houses

Industrial properties – warehouses and factories

Educational establishments

Ready to Foster a Culture of Giving?

In today’s competitive landscape, aligning your corporate values with a measurable social impact is more critical than ever. Dona empowers businesses to effortlessly foster a vibrant culture of giving.

Download our Corporate Brochure

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

How Dona Donation Machines Keep Your Generosity Safe and Secure

Selection of credit cards held by a person ready to make a secure donation

How Dona Donation Machines Keep Your Generosity Safe and Secure

April 2025

Peace of Mind with Every Tap
Selection of credit cards held by a person ready to make a secure donation

At Dona, we understand that security is at the top of the list of requirements when selecting a supplier for collecting and handling donations in the digital world we now live in. That’s why our donation machines and platform are designed with the highest standards of security and safety in mind, giving both donors and organisations complete peace of mind.

Here are some common questions and answers we are asked about security and data protection.

Q: What are Dona Donation machines, and why is security so important?

Dona Donation machines are easy-to-use, self-service terminals that allow people to make quick, cashless donations to charities and organisations. We know that the machines need to have the best security available. We want you to feel confident that donations and sensitive data are always protected.

Q: How does Dona protect donor data when I donate?

Donor privacy and security are our top priority. We adhere to stringent regulations to ensure donor personal and card data is always safe:

  • GDPR (General Data Protection Regulation) Compliant: This means we handle personal data with the utmost care, ensuring it’s collected, processed, and stored legally and securely within the UK.
  • PCI DSS (Payment Card Industry Data Security Standard) Compliant: This is a global security standard for organisations that handle branded credit cards. It ensures that card details are protected during every transaction.

In simple terms, these compliances mean we follow strict rules to prevent unauthorised access to donor data, giving you confidence that donations are secure.

Mastercard debit card blue for making a donation

Q: How does Dona ensure our charity’s data is safe?

For charities and organisations, the security of donor information and operational data is critical. Dona goes above and beyond to safeguard this:

  • UK National Cyber Security Centre (NCSC) Guidelines: Our systems are built following the best practices and recommendations from the NCSC, the UK’s authority on cyber security. This means we’re constantly thinking about and implementing the most robust security measures.
  • Internationally Recognised Certifications: We’re proud to have achieved two important certifications:
    • ISO 9001 (Quality Management): This certification demonstrates our commitment to consistently providing products and services that meet customer and regulatory requirements. In practice, it means we have processes in place to ensure everything we do, from manufacturing to customer support, is to the highest standard.
    • ISO 27001 (Information Security Management): This is the gold standard for information security. It shows we have a robust system in place to manage risks to the security of the information we hold, whether it’s donor data or our own operational information. Additionally, we’re continuously identifying and addressing potential security threats.

These certifications reinforce trust with our partners, ensure operational excellence, and demonstrate our unwavering commitment to safeguarding data and delivering high standards.

Q: How does Dona keep its machines secure and up-to-date?

Security is ongoing and we ensure our machines are always equipped with the latest protections:

  • Monthly App Updates: The Dona app, which powers our donation machines, is updated every month. These updates bring the latest features and essential security patches to all deployed devices.
  • Regular Security Testing: We carry out regular security testing of our donation machines to identify and address vulnerabilities proactively. This ensures our systems consistently meet high standards of security and resilience.

Automatic Software Updates: For your ease of use and peace of mind, Dona software on Dona donation machines will automatically update when connected to WiFi or 4G. This means your machine is always running the most secure and up-to-date version without you having to do a thing. If you are using your donation machine offline, the app will update the next time you connect your device to a WiFi connection.

What This Means for You:

  • For Donors: They can donate with confidence, knowing their personal and financial information is handled with the highest level of security, adhering to strict UK and international standards. Their generosity is safe with Dona.
  • For Charities & Organisations: You can trust Dona to be a secure, reliable, and compliant partner. Our commitment to quality and information security means you can focus on your vital work, knowing that donor data is protected and your operations are supported by robust, up-to-date technology.

At Dona, security isn’t an afterthought; it’s built into the very core of what we do. We’re dedicated to providing safe and effective solutions that help you make a difference, one secure donation at a time. We regularly review and enhance our security protocols as threats evolve – security is never ‘done’.

If you still have questions around security and data please give our friendly UK team a call and we can provide any further information you require. 

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Unlock more donations with your FREE Dona Donation Webpage

Hand holding a mobile phone with a QR code and a QR code business card

Unlock More Donations with Your Free Dona Donation Webpage!

April 2025

Maximise Your Charity’s Fundraising Potential
Phone scanning a qr code from Dona donations for fundraising

Getting to Know your Webpage

When you partner with Dona Donations to boost your fundraising and purchase one of our innovative donation terminals, you will automatically gain access to your own customisable webpage designed to supercharge your fundraising efforts.

Seamless Integration for Maximum Reach

Your Donation Webpage is designed for ease and versatility:

  • Link directly from your website: Add a “Donate Now” button that leads supporters straight to your dedicated webpage.
  • Embed in your content: Feature specific campaigns on blog posts or other web pages with seamless embedding.
  • Share everywhere: Use your free, non-expiring QR code on posters, flyers, social media, or even save as an image on your mobile phone — donors can scan and give in seconds!
  • Fully responsive: Adapts to the screen size of the device being used, whether that is a laptop, tablet or mobile device. 
  • Collect Gift Aid and amplify your donation totals. 

Customise Your Funds

This is where your Dona Donation Webpage truly shines. Our terminals are fantastically versatile and the webpage provides the same flexibility.

One of the biggest highlights is the ability to create up to 20 bespoke funds which are completely independent from your terminals.  You can tailor these funds to seasonal appeals, projects, or running costs — whatever your charity needs at the time. 

Additionally, you can add attention-grabbing emojis that will make your fund names stand out and encourage engagement with fun, memorable icons.  If you need a new fund for an emergency appeal or sudden change to your funding needs, simply login to the management portal and add it instantly.

Tablet screed showing antonia who is donas virtual ai assistant for fundraising

Insights to Drive Your Fundraising Strategy

Understanding your donors is key. Your Dona management portal includes robust reporting features, allowing you to:

  • Track fund popularity: See which funds are getting the most support.
  • Optimise with ease: Experiment with fund order to discover what generates the most engagement.
  • View clear, separate data: Webpage and terminal donation stats are tracked independently, so you can measure the unique impact of your online efforts across each channel or device.

‘Antonia’, Your AI Fundraising Assistant: 

Our new AI assistant ‘Antonia’ can use your historical donation data to provide deeper, actionable insights and recommendations:

  • Identify peak giving times: Learn which days see the highest donation activity, experiment with mentioning the webpage in newsletters or at events to increase donations.
  • Understand donor behaviour: Gain valuable knowledge about your supporters’ giving habits and preferences. Find out how often they give and the preferred giving amounts. Does this vary by the time of the month or year?

This intelligent support empowers you to make data-driven decisions and refine your fundraising strategies for even greater success, without requiring knowledge of analysing datasets.

Start Unlocking More Donations Today!

Your free Dona Donation Webpage is an incredibly powerful tool — giving you more flexibility, more insights, and ultimately, more donations.

If you would like to contact us – Please choose your preferred method below or tap our live chat on the bottom right …

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

What is Gift Aid and Historic Gift Aid?

Gift aid collection on terminal screen

What is Gift Aid and Historic Gift Aid?

April 2025

Find out more about how to boost your donations value
Card payment machine in black with gift aid options

Gift Aid is a scheme created by the UK Government that allows charities to reclaim the tax already paid on donations from UK taxpayers. For every £1 donated, an extra 25p can be claimed by charities from the government, increasing the value of the donation at no extra cost to the donor.

In order for their donations to be eligible for Gift Aid, donors must make a Gift Aid declaration, asserting that they are a UK taxpayer and that they wish for the charity to reclaim the tax back on their charitable contribution.

The UK government introduced Gift Aid back in 1990. At this time, there was a minimum donation limit of £600.  The limit was removed in April 2000, making donations of any size eligible to be Gift Aided and meaning a big boost for smaller charities and community organisations. 

In the tax year to April 2025, HMRC paid charities £1.7 billion in Gift Aid*, up 7% on the previous year. 

*https://www.gov.uk/government/statistics/uk-charity-tax-relief-statistics/uk-charity-tax-relief-statistics-commentary

How a Charity Benefits from Gift Aid

Charities can increase the value of donations from eligible UK taxpayers by 25%. This means that for every £1 donated, a charity can claim an extra 25p from HM Revenue & Customs (HMRC), making a £10 donation worth £12.50. This tax relief significantly boosts a charity’s income at no additional cost to the donor.

What a Charity Needs to Do to Claim Gift Aid

  1. HMRC Recognition: The charity must be recognised as a charity or registered as a Community Amateur Sports Club (CASC) with HMRC for tax purposes.
  2. Gift Aid Declarations: For each eligible donation, the charity must obtain a valid Gift Aid declaration from the donor. This declaration confirms that the donor is a UK taxpayer and has paid enough Income Tax or Capital Gains Tax to cover the Gift Aid amount the charity will claim on their donation. Declarations can be written, online, or verbal. When you fundraise with Dona, we supply you with HMRC-ready reports, so you can complete your Gift Aid declarations more easily.
  3. Register for Charities Online: Charities need to register for HMRC’s Charities Online service to submit their Gift Aid claims electronically.
  4. Compile Donation Records: Meticulous record-keeping is essential. Charities must compile details of all eligible donations, including donor names, addresses, and the amounts donated. The Dona management portal streamlines this process for registered charities by generating the HMRC reports ready for the Gift Aid application, simplifying the administrative burden and ensuring charities can efficiently claim the tax relief they are entitled to.
  5. Submit Claims: Claims are made online via the Charities Online service, typically using a spreadsheet of donations. Dona organisations are able to download HMRC-friendly reports, in a spreadsheet format that is quick and easy to submit to Charities Online.
gift aid writing in red with clear background

How Donors Benefit from Gift Aid

For basic rate (20%) taxpayers, the direct financial benefit of Gift Aid goes to the charity, not the donor. However, donors have the satisfaction of knowing that their donation is amplified, allowing the charity to receive an additional 25% at no extra cost to them.

Higher-rate (40%) or additional-rate (45%) taxpayers can personally benefit by claiming back the difference between the higher rate of tax they pay and the basic rate (20%) that the charity claims. For example, if a higher-rate taxpayer donates £100 (which becomes £125 for the charity with Gift Aid), they can claim back £25 (£125 x 20%) via their Self-Assessment tax return, effectively reducing their own tax liability or increasing their overall donation to the charity.

How to claim Gift Aid as a donor

Donors just need to make a Gift Aid declaration to the charity when they donate. By signing or ticking a box, they confirm that they are a UK taxpayer and have paid enough tax to cover the Gift Aid that the charity will reclaim on their donation.

If a donor is a higher-rate or additional-rate taxpayer and wishes to claim the additional tax relief for themselves, they can do so in one of two ways:

  1. Self-Assessment Tax Return: By including their Gift Aid donations in the appropriate section of their annual Self-Assessment tax return.
  2. Contact HMRC: If they do not complete a Self-Assessment return, they can contact HMRC directly to inform them about their charitable donations, and HMRC may adjust their tax code.

What happens if someone completes the declaration that they shouldn’t have?

View our brochure

It is the responsibility of each individual donor to read the Gift Aid Terms and Conditions and only complete the declaration if this is applicable for them.

If the donor wants to change or cancel their declaration, they receive an email reminding them to contact the organisation they registered with after every Gift Aid donation they make.

Each time a donor donates through a Dona terminal or online webpage with Gift Aid, they will receive an automated email from Dona Donations to confirm that they have donated to that particular charity, with a reminder to update their preferences if Gift Aid details need to be changed.

Gift aid collection on terminal screen

Historic Gift Aid 

Historic Gift Aid refers to the process of claiming Gift Aid retrospectively for donations made in previous tax years. Charities in the UK can claim Gift Aid on eligible donations made by UK taxpayers for up to four years prior to the end of the current accounting period. This allows charities to maximise the value of past donations, provided that a valid Gift Aid declaration is in place and the donor has paid sufficient tax to cover the claim.

  • Historic Gift Aid allows charities to claim Gift Aid retrospectively for past donations.
  • Charities can claim Gift Aid for eligible donations made up to four years prior.
  • Donors must be UK taxpayers and have paid enough tax to cover the claim.
  • The donor completes a Gift Aid declaration, allowing the charity to reclaim tax.
  • Dona makes it easy for charities to collect Historic Gift Aid through the Dona management portal.
  • Dona’s Gift Aid feature now includes Historic Gift Aid by default for new organisations.

Dona Gift Aid milestones

  • Between the launch of Dona in 2020 and July 2025, a total of 1,118,743 donations has been Gift Aided through the Dona system with a value of £18,916,484. 
  • This means that as of July 2025, over £4,700,000 has been claimed in Gift Aid through Dona.
  • £5.5 million has been donated to Gift Aid eligible categories but not Gift Aided – about £1.4 million in Gift Aid lost! This shows there needs to be more education for donors and charitable organisations about the Gift Aid opportunity. 
  • Dona has over 291,000 registered GA donors, from the 1.2 million donors who have used Dona.
  • The ability to turn Gift Aid on or off for each donation terminal is essential, as it isn’t always more profitable for a charity to collect the registration from donors. This is particularly true when at a busy event, where allowing donors to register would cause queues, which could be offputting for some donors, who might not wish to wait to make their donation.  
  • On average, 41% of donations are given with Gift Aid across the Dona platform.

Dona offers award winning donation technology and continues to innovate and adapt our hardware and software to be the most efficient and productive at collecting donations and boosting organisations fundraising efforts.

Find out more about Dona’s donation machines, management portal and new AI-driven virtual fundraising assistant.

If you would like to contact us – Please choose your preferred method below or tap our live chat on the bottom right …

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Dona Donations Wins Most Innovative Contactless Donation Technology Provider 2025

AI non-profit organisation award logo

Dona Donations Wins Most Innovative Contactless Donation Technology Provider 2025

April 2025

Empowering Charities Across the UK with Award-Winning Innovation
Dona non profit award winner logo

We are thrilled to announce that Dona Donations has been honoured with the Most Innovative Contactless Donation Technology Provider 2025 award at the prestigious Non-Profit Organisation Awards. The awards are in their fifth year and are designed to honour and celebrate the exceptional work carried out by not-for-profit organisations worldwide.

Winning this award is a remarkable achievement, a celebration for our team, and recognition of the incredible work done by the charities we serve. It is the passion and commitment of our charities to making a difference that inspires us to push boundaries and redefine what’s possible in fundraising technology. With this award, it further cements our dedication to empowering non-profit organisations of every size to thrive in an ever-evolving digital world.

Supporting Charities: Our Mission 

Our mission has always been clear: to use tech for good – providing charities with tools that remove barriers to giving and unlock new ways for donors to donate. Over the last few years, we have built more than just innovative contactless donation terminals, we have built lasting partnerships with charities, investing the time to understand the unique needs and challenges of each individual organisation.

We have taken what we learned and designed award-winning technology that is:

  • User-friendly — seamlessly integrated into any event or venue, our devices make donating quick and simple, encouraging spontaneous generosity, regular giving and increasing conversion rates.
  • Secure and Accessible — we ensure that supporters can give confidently, using secure methods that are as convenient for them as they are effective for you.

Hardware and Software from Dona

Our dedication to helping charities succeed extends far beyond hardware. Our comprehensive management portal software enables the ability to monitor, analyse, and optimise your fundraising campaigns with intuitive dashboards and real-time reporting. We also recognise that fundraising can be daunting, which is why we have developed our AI-driven fundraising consultant – Antonia. This game-changing solution provides expert guidance, tailored recommendations, and actionable insights to help maximise donation income. 

  • Personalised Fundraising Strategies — Our AI consultant Antonia analyses campaigns and offers targeted, custom advice, helping organisations achieve their fundraising goals.
  • Streamlined Administration — Our management portal reduces administrative burden, so that charities can focus on what matters most: making a difference.

We are proud to stand shoulder to shoulder with our charity partners. Together, we have helped raise over £45 million across the UK—a testament to both the generosity of donors and the effectiveness of our technology. Every pound raised is a story of hope, change, and lives improved.

Dona non profit award winner logo

Why use Dona for your fundraising

Your organisation is at the heart of everything we do. Whether you are a small local cause or a nationwide non-profit, our solutions are designed to scale with you. By partnering with Dona Donations, you gain access not just to award-winning products, but a team invested in your success.

  • Dedicated Support — Our UK team is always here to ensure you get the most out of our solutions, with hands-on onboarding and ongoing assistance.
  • Custom Branding Options — Personalise your donation terminals to reflect your charity’s identity and vision, strengthening your connection with donors.

Opportunities for Collaboration — We love working closely with our charity partners to innovate, pilot new ideas, and share stories of success across our community. Read about our success stories.

Looking Ahead: The Future of Fundraising

Winning the Most Innovative Contactless Donation Technology Provider award fuels our drive to continue developing solutions that help you achieve even more. We are committed to listening to our charity partners, meeting their needs, and delivering technology that truly makes a difference. 

We extend our thanks to our incredible team for their hard work and commitment, and to all the charities who trust us to help them make a difference. Your partnership is what inspires us to pursue excellence and innovation every day.

Learn more about our award-winning recognition here: Acquisition International Awards

Thank You for Trusting Dona Donations. Let’s continue to transform giving—together!

If you would like to contact us – Please choose your preferred method below or tap our live chat on the bottom right …

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations

 
Categories
Popular

Boost Your Summer Fundraising

Child on summer holidays looking at an exhibit at a museum

Boost Your Summer Fundraising

April 2025

Digital Income Strategies for UK Museums & Visitor Attractions
Child on summer holidays looking at an exhibit at a museum

The summer period, with its longer days and increased visitor numbers, presents a golden opportunity for UK museums and attractions to make the most of donors’ generosity. In an increasingly cashless society, embracing digital fundraising is the perfect solution.  

Some museums or attractions are FREE to enter and rely entirely on money from trusts, funds and public donations; others charge an entry fee and ask for donations to supplement their work, which can account for between 10 and 40%*of total income for larger museums and attractions. 

*https://www.gov.uk/government/statistics/total-income-of-dcms-funded-cultural-organisations-20222023/total-income-of-dcms-funded-cultural-organisations-202223-headline-release

The Digital Shift in UK Giving

Charitable giving in the UK is continually evolving, with a trend towards digital and cashless transactions. While cash donations still exist, contactless payments and online giving are becoming the preferred donor choice. Museums and attractions must therefore adapt their fundraising strategies to meet these needs. The 2024 Annual Museum Survey noted an encouraging 27% increase in donations since 2019/20, showing the potential for growth with the right approach.

See how the Gurkha museum uses their Dona donation machines for fundraising success.

Embracing Self-Service Donation Terminals

Dona Donations’ Digital Collection Plates (DCPv3) provide a seamless and secure way for visitors to contribute. These terminals accept:

  • Contactless payments (tap-and-go) even offline
  • Mobile wallet transactions
  • Traditional Chip & PIN card payments

Main advantages:

  • Ease of Use: Quick and user-friendly for donors.
  • Self-service: They can operate without constant staff or volunteer supervision, freeing up your team for other roles.  
  • Offline Capability: Can accept donations even without an internet connection. Ideal if your attraction is a cave, in a gorge, or particularly remote.
  • Low Fees and Automatic Updates: Ensuring cost-effectiveness and up-to-date technology.
  • Security and Compliance: Fully GDPR and PCI DSS compliant, reassuring both your organisation and visitors. 

When placing the terminals, think strategically about high-traffic points within your attraction, such as entrances/exits, popular exhibition areas, or near the gift shop and cafe. Provide information where queues may form about how much donations make a difference to the museum or attraction.

Dona card terminals can be wall-mounted, positioned on a countertop or floor-standing, providing flexible options.

Museum exhibits with visitors browsing

Leveraging QR Codes and Dedicated Web Pages

Beyond physical terminals, digital touchpoints like QR codes and dedicated web pages are essential.

  • QR Codes: These codes are scannable with a smartphone. Place them prominently on:
    • Exhibition signage
    • Information boards
    • Visitor guides and maps
    • Cafe tables
    • Membership desks
    • Marketing materials and flyers When scanned, a QR code should immediately direct visitors to your dedicated online donation page.
    • Anywhere where the public are gathering or likely to be spending ‘dwelling time’ during their visit. 
  • Dedicated Web Pages: Your website should feature a clear, compelling, and easy-to-navigate donation page. This page should:
    • Be Mobile-Optimised: Most visitors will access it on their smartphones.
    • State the Impact: Clearly articulate how donations will be used with several options available for donors to choose the fund they would like to support. Dona donation machines offer up to 20 personalised fund options. 
    • Offer Varying Amounts: Suggest different donation tiers – test different options to see which tiers resonate best for your visitors, this can be amended on different donation machines so can be specific to the exhibit or area that it is placed. 
    • Be Secure: Display trust badges and clearly communicate data security measures.
    • Offer the option to register for Gift Aid if eligible. Can be switched on or off on Dona card machines.  
  • Encouraging Donors:
    • Compelling Storytelling: Use evocative language and imagery to explain why donations are needed. Highlight specific projects, conservation efforts, or community programmes that rely on visitor support. 
    • Show Impact: Instead of just asking for money, explain what a donation will achieve. Visuals, like a “thermometer” or “target” showing progress towards a fundraising goal, can be highly motivating.
    • Subtle Reminders: Staff and guides can be trained to gently encourage donations, perhaps by mentioning the reliance on public support during interactions.
    • Promote Gift Aid: For eligible UK taxpayers, ensure it’s easy to add Gift Aid, which increases the value of their donation by 25% at no extra cost to them.

Inspiring Donors and Amplifying Impact

Beyond the immediate transaction, it’s vital to inspire a deeper connection and amplify the impact of every donation.

  • Donor Recognition: Acknowledge donations, even small ones. A simple “Thank You” message on the digital terminal screen, followed by an email receipt and a more personal thank you if details are provided, can foster goodwill. 
  • Showcasing Missions: Use your digital platforms to regularly update donors on how their contributions are making a difference. Share photos, videos, and stories of the projects funded by donations. 
  • Social Media Amplification: Encourage visitors to share their experience and support on social media. Run campaigns that highlight your fundraising missions and the tangible benefits of donating. Include hashtags that can be used to group social posts. 
  • Membership Integration: Promote membership programs as a way for dedicated supporters to provide ongoing support with added benefits.

Looking Ahead: Continuous Innovation

The summer offers a unique window to maximise your fundraising potential. By integrating modern digital tools like Dona Donations’ self-service terminals with well-placed QR codes, compelling web pages, and emotive storytelling, UK museums and attractions can significantly boost their donation income. Remember to continuously evaluate what works best for your audience and adapt your strategies to ensure sustained support for your invaluable cultural and heritage missions.

Find out more about Dona’s donation machines, management portal and new AI-driven virtual fundraising assistant.

If you would like to contact us – Please choose your preferred method below or tap our live chat on the bottom right …

Call: 0203 488 5038

Complete our enquiry form 

Message on our social channels:

 Facebook logo for dona donations