Dona Donations Nominated for Barclays Innovation in FinTech Award
April 2025

We are thrilled to share that Dona Donations has been nominated for the Innovation in FinTech Award, sponsored by Innovate Finance, at the 2025 Barclays Entrepreneur Awards.
This nomination is a significant recognition of the hard work, creativity, and dedication by the Dona team, for all that has gone into building a platform that provides genuine support and growth for the UK charity sector.
Championing Innovation in Fundraising
At Dona, innovation has always been at the heart of what we do. Since our foundation in 2020, we’ve been proud to create solutions that make giving simpler, smarter, and more impactful:
- £50 million raised across 2,000+ UK charities, helping vital causes thrive (figures as of September 2025).
- Streamlined Gift Aid collection, making it easier and faster for charities to claim, with an average of 40% of donations given with added Gift Aid on Dona, as well as the ability to collect Historic Gift Aid.
- Boosting average donations by enhancing the donor journey and making generosity effortless. The average donation on Dona is £12, and the average amount that charities fundraise in their first 6 months with Dona has increased by 81.4% from version 1 (2020) to version 3 (2024) as a result of technical product development and innovation.
- Smarter giving data management, empowering charities with clear insights and faster HMRC reporting.
In 2025, we’ve taken another step forward with the introduction of our AI-powered Virtual Fundraising Assistant, Antonia, delivering tailored insights and recommendations based on personalised historical data, to help charities maximise their future fundraising and plan ahead more effectively.
In 2025, we’ve also demonstrated our ongoing commitment to excellence, by becoming ISO certified for Quality Management and Information Security Management. Learn more about how Dona ensures security here.
A Proud Moment for the Team
Being nominated for this award is not just a milestone for our product — it’s a celebration of the people behind it. From our product developers to our customer support teams, every member of Dona has played a role in shaping a platform that’s trusted and loved by charities across the UK.

Looking Ahead
Recognition at the Barclays Entrepreneur Awards reminds us why we started: to empower charities with innovative tools that make fundraising easier, faster, and more rewarding. And this is only the beginning.
We’re excited to keep building, keep innovating, and keep helping charities make a bigger difference.
Thank you to Innovate Finance and Barclays for this honour — and thank you to our charity partners for trusting us on this journey.