Effortless CSR: Corporate Fundraising with Dona
April 2025
In today’s dynamic business landscape, Corporate Social Responsibility (CSR) is no longer just a nice-to-have; it is key to growth. Modern businesses are increasingly expected to contribute positively to society, integrating ethical practices, environmental sustainability, and community engagement into their core operations. This shift is driven by evolving consumer expectations, employee desires for purpose-driven work, and the undeniable benefits that robust CSR programmes bring.
But how can your business effectively engage in CSR and charity fundraising without adding more admin for your already busy staff? At Dona, we’ve made it easier for businesses to fundraise for charity – with customised fundraising hardware and software that offer a powerful, stress-free solution that is both safe and secure.
Why CSR Matters for Your Business
A strong CSR programme offers a wealth of advantages that extend across your entire organisation:
- Boost Employee Engagement and Morale: Employees, particularly younger generations, are motivated by a desire for purpose beyond their monthly salary. When companies visibly engage in CSR, it fosters pride and value among staff, leading to increased job satisfaction and engagement. Highly engaged employees are more productive, contribute to higher profitability, and take a lower number of sick days.
- Enhance Brand Reputation and Customer Loyalty: Today’s consumers are socially conscious, with a significant majority preferring companies that actively support charitable causes. A report by 360 Matchpro shows that customers are four times more likely to purchase from, and remain loyal to a brand that demonstrates a strong sense of purpose.
- Attract and Retain Top Talent: A commitment to social impact makes your company a more desirable employer, especially for those who prioritise purpose in their careers. Remember to share your CSR programmes across your social channels so that prospective employees can see the work you are doing in this area.
- Drive Positive Community Impact: Businesses have a unique opportunity to address critical social issues and stimulate economic growth within their local communities, improving the quality of life for residents and families.
How Dona Takes the Stress Out of CSR and Charitable Fundraising
Managing CSR projects can be time-consuming, and difficult to prioritise among more pressing daily business objectives. Dona is explicitly designed to “take the stress out of CSR” and remove “all the admin burden” associated with corporate giving. Our digital platform streamlines the entire process, allowing your company to focus on making a real social impact.
Our seamless approach involves just four intuitive steps:
- Install Your Dona Machines: Simply place our self-service donation terminals in strategic, high-traffic areas within your workplace, such as entrances, cafes, communal areas, or near till points. They come with clear instructions, and we offer complimentary welcome webinars to get your team started.
- Invite a Charity: Choose from our extensive network of over 2000 UK charities already fundraising with Dona, or, if you have a specific cause in mind, you can invite your own organisations to sign up. Funds will be securely transferred directly to your chosen charity and Dona handles all the administrative setup, freeing you from logistical headaches and ensuring compliance.
- Track Your Fundraising: Our comprehensive Dona Management Portal allows you to effortlessly track your fundraising success in real-time. You can add company branding, set up to 20 different campaigns, customise your terminals, and view detailed fundraising data to see your impact. Share the success regularly with your team to boost morale and show the difference you are making.
- Change Charities: We understand that companies might like to choose different charities to support, so Dona offers the flexibility to switch where the funds processed through your donation terminals will end up. Our dedicated UK customer support team is on hand to manage this transition, ensuring a smooth change to your next chosen cause.
Effortless Giving for Your Team and Customers
Dona provides an easy way to give back for both your employees and customers, fostering a profound sense of community within your team. The self-service nature of our Digital Collection Plates (DCPs) ensures that, for the giver, donating is frictionless, which has been shown to increase donation rates.
Our terminals support a wide array of modern payment methods, making giving as convenient as any retail transaction:
- Contactless Payments: Donors can simply “Tap to Donate” using contactless cards, smartphones (Apple Pay, Google Pay, Samsung Pay), or other digital wallets for a fast, seamless experience.
- Chip and PIN: Traditional card payments are fully supported.
- QR Code and Webpage: Every charity receives a free online donation webpage, accessible via a QR code or custom code, allowing for remote donations.
- Offline Mode: A crucial feature, Dona’s offline mode captures and stores donations even without WiFi or 4G connection, processing them automatically once reconnected. This has been proven to increase donation income by 11%.
Donors can collect a donation in as little as 8 seconds, ensuring minimal delay and a frictionless experience, which is vital in busy public spaces. By making giving so accessible, businesses actively encourage a culture of care and inspire teams by supporting charities aligned with company values. This collective giving builds camaraderie and strengthens team cohesion, translating into improved productivity and a more positive work environment.
Smart Fundraising with Advanced Features
Dona’s DCPs are powered by sophisticated software and advanced tools designed to maximise fundraising potential:
- The Dona Management Portal: This comprehensive hub allows you to customise terminal screensavers and donation amounts, set up multiple campaigns, view real-time donations, and access detailed data for optimisation. You can also download HMRC-friendly reports and Gift Aid declarations, significantly reducing administrative burdens.
- Antonia AI: Our AI-powered virtual fundraising assistant provides personalised insights, such as donation trends and peak giving days. Antonia offers smart suggestions to increase giving, celebrates milestones, and provides timely prompts for proactive fundraising strategies, transforming raw data into actionable intelligence.
Adaptable for any business
Dona’s solution is highly versatile and beneficial for a wide array of businesses and organisations including:
Offices
Retail shops
Leisure venues
Healthcare centres
Entertainment venues and public houses
Industrial properties – warehouses and factories
Educational establishments
Ready to Foster a Culture of Giving?
In today’s competitive landscape, aligning your corporate values with a measurable social impact is more critical than ever. Dona empowers businesses to effortlessly foster a vibrant culture of giving.
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