
Fundraising is always most successful when it’s planned. Whether you’re a charity building a year-long engagement strategy or a place of worship keen to rally congregants to support your various causes, mapping out key dates in advance means more momentum and ultimately more impact. Don’t miss out on prime opportunities for fundraising. Seasonal occasions, from awareness weeks to big national events, give your campaigns natural hooks to drive giving and deepen supporter engagement.
At Dona Donations, we help charities supercharge that planning with reliable tools: offline, WiFi and 4G-powered giving so supporters can donate anywhere; multiple funds to segment campaigns by theme or season; leave-a-message features to capture heartfelt stories; and a free online giving page to make donating simple and shareable. These features let you tie your seasonal plans into seamless fundraising journeys that spark generosity long before each big moment arrives.
Inspire early enthusiasm with pre-event campaigns encouraging supporters to set targets, share training stories, and raise funds. Use Dona’s multi-fund features to create separate campaigns for each event.
Use social sharing features and leave-a-message walls on your Dona online giving page to gather stories from community hosts, volunteers, and participants.
These moments are ideal for retargeting past supporters, launching matching-gift pushes, and unlocking generous tax-year giving.
Multiple social awareness days throughout the year provide hook days for social campaigns and engagement posts. Integrate campaigns around key awareness moments to tie a theme to your cause and reach broader audiences:
Why it matters: Gender equality, women’s rights, empowerment. All themes widely recognised with strong campaigning potential around inclusion, employment, wellbeing, and charity support.
Why it matters: A major UK-wide celebration recognising the vital contribution of volunteers across all sectors. Perfect for highlighting volunteer stories, recruitment, training, celebration events and promoting community impact.
Why it matters: An international day recognising the courage and dedication of humanitarian workers worldwide, and the communities they serve. Ideal for raising awareness of global crises, sharing impact stories, and engaging supporters in campaigns that make a real-world difference.
Children’s rights and welfare: ideal for charities focused on youth, education, protection and wellbeing.
Why it matters: A dedicated week celebrating and raising awareness about charities in the UK, which is excellent timing for fundraising appeals, partnership campaigns, and storytelling about your impact and the power of giving.
By linking your content calendar with fundraising triggers, supporters have clear, emotionally resonant reasons to give and gain inspiration from feeling part of a wider movement of generosity.
Sporting events provide excellent opportunities to galvanise your supporters and teams into fundraising for your cause. With increased publicity, they also enable you to gain wider coverage and provide a clear motivation for donating.
Pre-event sponsorship can be encouraged by creating custom funds on your donation terminals or free Dona online giving page.
While Dona’s Digital Collection Plate makes it easy to fundraise portably by enabling you to collect donations offline without any internet, Dona also provides a QR code that links to your free online giving page, allowing participants and sponsors to donate on the go or via team campaigns.
Events such as these are perfect occasions to capture donations wherever supporters are, indoors or outdoors, online or offline.
Why these events matter:
Planning ahead for 2026? Attending key fundraising conferences is a smart way to gain fresh ideas, learn from sector experts, and build valuable connections. These events provide inspiration for campaigns, insight into emerging trends, and practical strategies to grow income throughout the year.
A dedicated fundraising conference offering inspiring sessions and practical insights on donor retention, digital tools, and more. Plenty of opportunities to network with peers and sector experts.
Why attend: Fresh ideas for income growth, real fundraising case studies, and meaningful networking.
An annual gathering for charity leaders and fundraising professionals focusing on financial sustainability, inclusive leadership, and digital transformation.
Why attend: Access strategic talks, peer learning, and practical case studies to strengthen your fundraising efforts.
Hosted by the Chartered Institute of Fundraising, this annual gathering brings the sector together for learning, networking, and fresh ideas. The 2026 theme is Small Shifts, Big Impact.
Why attend: Connect with peers, explore new approaches, and gain actionable insights for your fundraising campaigns.
A broad charity sector event covering resilience, innovation, leadership, and future success, with networking built into the programme.
Why attend: Gain big-picture insights relevant for fundraisers, CEOs, trustees, and operational leads.
Attending these conferences is a great way to shape your fundraising year, uncover partnership opportunities, and discover creative strategies that can drive results.
Here’s how you can maximise each tool with Dona throughout the fundraising calendar:
Set up distinct funds for each seasonal moment: e.g. Spring Run Series, Summer Coffee Mornings, Giving Tuesday Appeal. This helps your supporters see progress against specific goals and increases transparency.
Craft a central hub for all your 2026 giving. Update it throughout the year with themed banners and campaign blocks. Promote it on social and email to capture gifts even when you’re not actively campaigning.
Encourage donors to share personal dedications, stories, and shout-outs. These messages create community and enrich your fundraiser content. Ideal for replaying around awareness days or event recaps.
Capture funds on the move at sponsored runs, coffee mornings, walks, and community meetups, even where internet access is limited. Great for bucket collections or event-day giving.
Generate a unique QR code linked to your online Dona giving webpage to include on posters, flyers and newsletters. Supporters can simply scan with their phones to donate instantly, making it easier than ever to capture spontaneous or on-the-go contributions and share your fund campaigns widely.
Dona provides AI forecasting with Antonia. These are insights and improvement tips based on your organisation’s unique historical data to help you learn what’s working and where you can make improvements to boost future income. Learn from past successes so you can tweak and optimise for next year’s fundraising events.
Call Sales: 0203 488 5038
Call Support: 0203 488 8095
Complete our enquiry form
Message on our social channels